IP Update

The Competition Bureau applies strict standards to retail price claims in Canada

by Daniel Hnatchuk

Regular prices, sale prices, clearance sales – these terms are ubiquitous in the retail world and are a familiar component of marketing strategies intended to convince consumers that now is the best time to make a purchase and to encourage the sale of older inventory. However, retailers and brand owners should exercise caution when reaching too far with claims concerning the regular or sale prices of their products.

The Competition Bureau has recently taken enforcement action against a number of Canadian retailers under the deceptive marketing practices and ordinary price claims provisions of the Competition Act for what it considers to be misleading regular price claims and deceptive clearance promotions. This recent enforcement serves as a warning of the very real risks associated with exaggerating just how good that “deal” pricing is in Canada and as a reminder of the importance of ensuring compliance with the relevant provisions of the Competition Act.

Click to learn more »

Connect with us:

    Follow @smartbiggar  Follow Smart & Biggar

Smart & Biggar named the 2017 “Canadian IP Litigation Firm of the Year” by Benchmark Canada for the third consecutive year.

Read more »

21 Smart & Biggar professionals recognized as leading IP experts in Who’s Who Legal: Canada 2016

Read more »

The preceding is intended as a timely update on Canadian intellectual property and technology law. The content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.

Smart & Biggar/Fetherstonhaugh

Smart & Biggar/Fetherstonhaugh

If you do not wish to receive future mailings of this kind (seminar invitations, greeting cards, notification of legal developments), please access the Manage Your Subscription link below to unsubscribe and to manage your settings.