Jennifer Ponton
Senior Associate, Toronto
Barrister and Solicitor,
Trademark Agent


Phone: 416.593.5514
Fax: 416.591.1690
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Ontario Bar 2014
  • University of Western Ontario B.M.Sc. Hons. (Biochemistry and Cell Biology) 2007
  • University of Toronto M.Sc. (Biochemistry) 2009; thesis titled Critical factors involved in intestinal chylomicron assembly
  • Osgoode Hall Law School of York University J.D. 2013
  • Registered Trademark Agent 2017

Jennifer Ponton’s practice spans all areas of trademark law, including counselling, prosecution and litigation. She has experience with the domestic and international acquisition, clearance, prosecution, litigation, enforcement and licensing of trademarks. She has extensive experience with all steps of the trademark acquisition process, including providing clients with registrability and availability opinions, opposition proceedings, section 45 cancellation proceedings and expungement proceedings. She is also involved in brand enforcement and litigation matters, and the drafting of contracts and agreements pertaining to intellectual property rights issues.

As a member of the firm’s Marketing and Advertising Practice Group, Jennifer provides advice on Canadian marketing and advertising law, including packaging and labelling regulations and review, print and broadcasting advertising review, contest and point of sale promotions, coupon and premium promotions, competitor and misleading advertising complaints under the Competition Act and the Canadian Code of Advertising Standards, French language requirements, and privacy law.

Jennifer also has considerable experience protecting brand owner’s marks online, including across a variety of social media platforms and e-commerce sites.

Jennifer works with brand owners operating in a wide variety of industries, including pharmaceutical, fashion and apparel, consumer goods manufacturing, food and beverage, information technology and retail fields, to build and protect their brands and reputations. She is also a member of the firm’s Social Media Business Development Committee.

Licensing & IP Transactions
IP Management & Strategic Counselling
Life Sciences
Domain Names & Internet Law
Marketing & Advertising


  • Member, Ontario Bar Association
  • Member, Canadian Bar Association


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