Andrea Kroetch
Senior Associate, Ottawa
Barrister and Solicitor,
Trademark Agent


Phone: 613.232.2486
Fax: 613.232.8440
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Ontario Bar 2012
  • University of Western Ontario B.Sc. Hons. (Genetics, International Relations) 2006
  • Carleton University M.A. (International Affairs, Specialization in International Institutions and Global Governance) 2011; thesis titled Canadian Conflict of Laws and Jurisdiction on the Internet
  • University of Ottawa J.D. with specialization in International Law (cum laude) 2011
  • Registered Trademark Agent 2012

Strategic intellectual property counsel and advice customized to each client’s goals

With a practice focused on trademark counselling, prosecution and commercialization of IP, Andrea’s clients look to her to provide a comprehensive picture of the legal realities surrounding their business activities. Andrea works with brand owners operating within a broad range of industries, including fashion, restaurants, food and beverage producers, consumer goods, manufacturing and pharmaceutical companies to build and protect their brands and reputations. By understanding their businesses and what they seek to achieve, she expertly advises clients on potential risks and provides clear, practical options for moving forward.

A dynamic and diverse practice covering trademarks, marketing and advertising, licensing and IP transactions

Andrea’s extensive knowledge of the inner workings of the Canadian trademark process ensures that all IP endeavours are executed correctly to take full advantage of the value of a company’s IP assets. Her practice covers all aspects of the trademark life cycle for clients, including clearance, trademark prosecution, opposition and enforcement. She also has significant experience advising on, drafting, and negotiating commercial agreements pertaining to intellectual property, with a particular emphasis on licensing, commercialization and procurement.

In addition, Andrea’s practice involves issues relating to marketing and advertising law and Canadian privacy law, including drafting and review of packaging and labelling regulations, print and broadcasting advertising review, contest and point of sale promotions, coupon and premium promotions, and trade, competitor and misleading advertising complaints.

Andrea is frequently involved in public speaking engagements covering a broad range of intellectual property and marketing and advertising issues, and is the author of several papers. 

During her undergraduate, graduate and legal studies, Andrea received several awards and scholarships, including entrance into the Dean's Course on Legal Research and Writing, the 2012 Osgoode Society Prize for Canadian Legal History (awarded to the top 15 graduating students in each of Ontario's law schools) and the 2007-2008 University of Ottawa Faculty of Law Entrance Scholarship.

Andrea is a regular contributor to IP Update — Canada, the firm's intellectual property law bulletin.

Licensing & IP Transactions
Marketing & Advertising
IP Management & Strategic Counselling
Industrial Designs
Domain Names & Internet Law


  • Member of the Licensing Committe and the IP Trade Policy Committee of the Intellectual Property Institute of Canada
  • Member, Ontario Bar Association
  • Member, Canadian Bar Association

Speaking engagements



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