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Andrea Kroetch's practice focusses on trademark counselling, prosecution and litigation covering all aspects of the trademark life cycle, including clearance, trademark prosecution, opposition and enforcement. Andrea also has significant experience in drafting, reviewing and negotiating commercial agreements pertaining to intellectual property, with a particular emphasis on licensing, commercialization and procurement.
In addition, Andrea’s practice includes issues relating to marketing and advertising law and Canadian privacy law, including packaging and labelling regulations and review, print and broadcasting advertising review, contest and point of sale promotions, coupon and premium promotions and trade, competitor and misleading advertising complaints.
Andrea works with brand owners operating within a broad range of industries, including fashion, restaurants and food and beverage producers, consumer goods manufacturing and pharmaceutical companies to build and protect their brands and reputations.
During her undergraduate, graduate and legal studies, Andrea received several awards and scholarships, including entrance into the Dean's Course on Legal Research and Writing, the 2012 Osgoode Society Prize for Canadian Legal History (awarded to the top 15 graduating students in each of Ontario's law schools) and the 2007-2008 Gowling Lafleur Henderson LLP Faculty of Law Entrance Scholarship.
Andrea is an editor of IP Update — Canada, the firm's intellectual property law bulletin.
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Memberships
- Member of the Licensing Committe and the IP Trade Policy Committee of the Intellectual Property Institute of Canada
- Member, Ontario Bar Association
- Member, Canadian Bar Association
Interviews
Publications
- "Danger in the Korean Peninsula: Ambush marketing and the Olympic Games," IP Update — Canada, February 6, 2018
- "Patents, trade marks, copyrights and designs in Canada: overview," (co-authors: Steve Garland, Sanjay Goorachurn, Jeff Leuschner) IP in Business Transactions Global Guide 2017, Thomson Reuters, October 2017
- "IP in business transactions: Canada overview," (co-authors: Steve Garland, Sanjay Goorachurn, Jeff Leuschner) IP in Business Transactions Global Guide 2017, Thomson Reuters, October 2017
- "Keeping those New Year's resolutions just got a little easier in Ontario," IP Update — Canada, February 2, 2017; Lexology, February 2, 2017
- "Competition Bureau releases updated Intellectual Property Enforcement Guidelines," (co-author: Colin Ingram), IP Update — Canada, April 1, 2016; Lexology, April 1, 2016; Mondaq, April 4, 2016; International Law Office Intellectual Property Newsletter, April 18, 2016
- "Customers of wireless communications provider Telus to receive rebates as part of Competition Bureau Agreement," IP Update — Canada, February 9, 2016; Lexology, February 9, 2016; Mondaq, February 11, 2016
- "The Competition Bureau takes action pursuant to Canada’s Anti-Spam Legislation amendments to the Competition Act," July 16, 2015; Primary Opinion, July 16, 2015; Lexology, July 16, 2015; Mondaq, July 17, 2015
- "Competition Bureau releases draft update of Intellectual Property Enforcement Guidelines addressing conduct involving patent assertion entities and industry standard patents" (co-author: Colin Ingram), IP Update — Canada, June 18, 2015; Lexology, June 18, 2015; Primary Opinion, June 18, 2015; Mondaq, June 19, 2015; CCCA Members Knowledge Centre, June 2015; International Law Office Intellectual Property Newsletter, July 6, 2015
- "Canada’s Anti-Spam Legislation: new rules for software installation," IP Update — Canada, March 17, 2015; Mondaq, March 17, 2015; Lexology, March 17, 2015; CCCA Members Knowledge Centre, March 2015
- "Competition Bureau releases draft update of Intellectual Property Enforcement Guidelines," IP Update — Canada, April 9, 2014; Lexology, April 9, 2014; Mondaq, April 9, 2014; International Law Office Intellectual Property Newsletter, April 28, 2014; CCCA Members Knowledge Centre, April 2014
- "Top 10 tips for effective licensing of Canadian trademarks," IP Update — Canada, October 10, 2013; Lexology, October 10, 2013; Mondaq, October 11, 2013; CCCA Members Knowledge Centre, October 2013; International Law Office Intellectual Property Newsletter, November 4, 2013; Country Index, November 18, 2013; The Licensing Journal, November/December 2013
- Letters of consent in Canadian trademark practice – A possible change on the horizon," IP Update — Canada, August 20, 2013; Lexology, August 10, 2013; Mondaq, August 22, 2013; CCCA Members Knowledge Centre, August 2013; International Law Office Intellectual Property Newsletter, September 16, 2013
- "Intellectual property and misleading advertising in Canada," IP Connections, March/April 2013
- "Liability for Infringement by Inducement" (co-author: Colin Ingram), Intellectual Property Journal, Volume XVII, No. 2, 2012
- "Privileged Communications Between IP Advisors and Clients: The Canadian Perspective and the AIPPI Treaty Proposal," AIPPI 41st World Intellectual Property Congress, Boston, September 6 to 11, 2008
- "Why Privilege Rules Need to be Reformed – Canada: Uncertainty Regarding Overseas Advice," Managing Intellectual Property, July/August 2008
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