Alice Tseng
Partner, Toronto
Barrister and Solicitor,
Patent Agent


Phone: 416.593.5514
Fax: 416.591.1690
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Ontario Bar 1998
  • University of Toronto B.Sc.Phm. (Pharmacy) 1993
  • University of Toronto LL.B. 1996
  • Registered Patent Agent 2004
  • Registered to practise before the United States Patent and Trademark Office
  • Registered Pharmacist (Ontario College of Pharmacists)(Part B)

A powerhouse combination of lawyer, patent agent, pharmacist and life sciences star

Combining sought-after expertise as a lawyer, patent agent and registered pharmacist, Alice is a powerhouse in regulatory and marketing/advertising matters, earning acclaim as a “life sciences star” and a “true expert with years of experience” from her clients and peers.

Alice is recognized as one of Canada’s leading regulatory lawyers. She has more than two decades of experience adeptly counselling clients in highly regulated industries like pharmaceutical, cannabis, food, medical devices and cosmetics. Informed by her expertise as a practising pharmacist, Alice has advised many pharmaceutical companies on important issues encompassing biologics, controlled drugs and substances, immunotherapy, orphan drugs, vaccines, OTC drugs and natural health products.

Helping highly regulated companies meet regulatory requirements and maximize opportunities

Alice advises her life sciences clients on a wide range of critical regulatory and healthcare compliance matters. In addition to using her invaluable expertise to help clients navigate federal regulatory matters (including challenging Health Canada decisions) and provincial regulatory matters (including scope of powers for healthcare professionals and insured services), she advises on reimbursement and pricing, product safety (including product recalls) and access to information matters.

In her advertising and marketing practice, Alice helps life sciences companies comply with strict industry regulations while maximizing their efforts in social media initiatives and marketing programs for patients and healthcare professionals, while also navigating privacy and CASL compliance.

Rankings and recognition

  • Recognized in the 2019 edition of Chambers Canada as a leading lawyer for Cannabis Law and featured as a recognized practitioner for Life Sciences in 2019
  • Recognized in the 2018 edition of The Canadian Legal LEXPERT® Directory under Advertising & Marketing Law and under Biotechnology Law since 2016
  • Recognized annually in Who’s Who Legal: Data under Data Privacy and Protection since 2018
  • Recognized annually in The Best Lawyers in Canada under Advertising and Marketing Law since 2014 and under Privacy and Data Security Law since 2015
  • Recognized in 2017, 2018 and 2019 as a stand-out lawyer by senior in-house counsel in Acritas Stars
  • Recognized annually in Who's Who Legal: Life Sciences under Regulatory since 2013
  • Recognized annually in Who's Who Legal: Canada under Life Sciences since 2013
  • Recognized annually in Euromoney's Expert Guides: Women in Business Law as one of the leading Life Sciences practitioners in the world since 2014
  • Recognized annually since the inaugural Canada Chapter in 2013 of LMG Life Sciences as a 'Life Science Star' under Regulatory
  • Named 2014 Canadian Regulatory Attorney of the Year by LMG Life Sciences
Life Sciences
Life Sciences — Regulatory & Compliance
Chemical & Industrial Biotechnology
Marketing & Advertising

Alice’s experience includes advising numerous:

Drugs & Medical Devices

  • Multinational pharmaceutical and device clients on various regulatory, healthcare compliance (including liaising with US counsel on FCPA), grey market and access to information / freedom of information issues
  • Multinational pharmaceutical and device clients on various reimbursement, pricing and market access issues (including rebate, interchangeability, procurement matters and agreements with public and private insurers)
  • Multinational pharmaceutical and device clients on various marketing, advertising and privacy matters, including disputes with competitors, PR activities, DTC advertising campaigns, advertising by healthcare professionals and anti-spam compliance
  • Multinational pharmaceutical clients on a variety of patient support programs, including from a healthcare compliance, privacy, anti-spam, insured service, off-label and pricing perspective
  • Multinational pharmaceutical and device clients in disputes or interactions with regulators, including how therapeutic products are classified (including from a controlled drugs and substances perspective), competitor claims, and whether a substance is considered an innovative drug
  • Multinational pharmaceutical clients in disputes with competitors, including relating to marketing and advertising matters (including PAAB and IMC Code compliance)

Cannabis and Hemp

  • Clients in the cannabis and hemp industry, including Licensed Producers and ancillary businesses, on marketing and advertising matters under both the medical and adult use regimes (including sponsorships and inducements), regulatory matters (including pesticide use), CBD products, food labelling, patient and healthcare professional initiatives and programs, health-care compliance (including interactions with physicians and clinics), privacy, anti-spam, consumer complaints and product recall matters

Food and Beverage

  • Multinational food manufacturers on a variety of regulatory (including Temporary Marketing Authorization Letter issues), labelling, advertising (including Ad Standards proceedings, misleading advertising and comparative claims) and marketing (including sweepstakes, rebates and other promotions), privacy, anti-spam, product recall, consumer complaint and access to information matters


  • Fellow, Intellectual Property Institute of Canada

Speaking engagements

  • “What Pharmacists Need to Know about Cannabis”, (co-speaker: Gunars Gaikis), Pharmacy Experience Pharmacie (PxP) conference, Toronto, Ontario, June 4, 2019
  • "Your choice: Cannabis, risks now for future rewards," (panel discussion), Terroir Symposium, Toronto, Ontario, June 7, 2019
  • "101: Cannabis," (panel discussion), Elena's Club, Toronto, Ontario, April 23, 2019
  • "Legal Topics in Advertising," (co-speakers: Daniel Anthony, Jamie-Lynn Kraft and Jennifer Ponton), Smart & Biggar in partnership with Ad Standards Canada, Toronto, Ontario, April 9, 2019
  • "Understanding Publicly Insured & Uninsured Services – Balancing Patient Access and Choice to Innovation," (panel discussion), Canada’s MedTech Annual Conference, Mississauga, Ontario, April 3, 2019
  • "Life Sciences Regulatory Webinar" (co-speakers: Nancy Pei and Abigail Smith), Smart & Biggar webinar, January 2019
  • "How the Legalization of Cannabis can affect your Practice," (speaker), ‘Nutshell and Soiree’, Toronto Lawyers Association, Toronto, January 2019
  • "Front of Pack Labelling," (speaker), GMA 2018 Science Forum, Grocery Manufacturers Association, Washington, DC, March 2018
  • "Cultivate Your Cannabis Legal Knowledge," (co-speaker), Federation of Asian Canadian Lawyers, 11th Annual Conference, Toronto, November 2017
  • "Compliance with the Canadian Cannabis Industry," (panel discussion), Networking Signature Event, Women Grow, Toronto, April 2017
  • "Navigating New Waters in International Supply Chains," (co-speaker), GMA 2017 Legal Conference, Grocery Manufacturers Association, San Diego, CA, February 2017
  • "Bill C-17," (speaker), Health Canada Regulatory Reforms Summit, Toronto, June 2015


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